Yokoland Exhibition @ Analogue

yokoland exhibition flyer

Yokoland is a young Norwegian design collective. Their brazen, homespun work is best appreciated as a multi-facetted and seemingly insatiable approach to cultural production, often weaving curious narratives or fantasy worlds into their exhibitions. Known for photography, painting, sculpture, and outdoor installations as well as designing t-shirts, theatre sets, books, album covers and websites, Yokoland’s cross- disciplinary practice also extends to the Metronomicon Audio music label. Critic Nick Currie has applauded Yokoland as “a breath of fresh art [whose works are often typified by] groovy organic shapes and colours, a sense of friendly approachability, an infectious appetite for scribbling, and plenty of fat cut-out letters, wading across quirky found photos.” In 2006 Die Gestalten published an extensive monograph about them, ‘Yokoland – As We Go Up We Go Down’.

Yokoland was started by Espen Friberg and Aslak Gurholt Rønsen sometime between High School and graduating from The National Academy of the Arts, Oslo (2004/2005). In the beginning there was no intention that Yokoland would be a design studio, it sort of happened along the way. Yokoland was just the place to experiment with various small projects. Today designer Thomas Tengesdal Nordby also works as part of Yokoland.

This exhibition is a mini version of ”Under the Bushes, Under the Stars” – an exhibition by Yokoland at Reg Vardy Gallery in Sunderland January 2007.

Analogue have commissioned Yokoland to produce a limited edition t-shirt to coincide with the show.

For more information about Yokoland check out: www.yokoland.com or www.metronomiconaudio.net

I’ve just ripped off the press release for this as I am too lazy to write up my own blurb. Go along if you can. I hope to make it to through to Edinburgh to see this exhibition. If you are free on Saturday, it would be worth going through to Analogue for the Nigel Peake book launch, which is happeing from 6 – 8pm.


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